At the core of SEO is Content Writing and Promotion. You need to create various types of content for your SEO need.
For an effective Search Engines promotion you have to understand one basic fundamental.
Search Engines rank your site based primarily on the textual content of your site. The HTML code of your site is parsed by the Search Engine Crawlers. The textual data is the evaluated for uniqueness.
If you have got interesting content on your site that people like to read, rest assured even Google would like to reward you for it. There are certain fundamental rules and parameters for the promotion though.
Keywords - Create and promote Keywords rich content for the Engines. A keyword like "eLearning Consultant" works for us since, that is what we are about. The message we convey is in sync with our keywords.
Freshness - Keep adding newer content. Internet is a very hungry medium, a huge amount of data is fed into its ecosystem daily. You have to keep refreshing your content for it to make any significant impact.
Quality - One thing that always triumphs is quality. A good quality 1000 word article may get you more views and better ranking than just about any other effort. Authority articles have a way of attracting huge audience.
Better HTML - Make sure that the content is not obscured behind HTML tags, it is parse-able by crawlers and easy on the eye too. Better use of HTML tags makes your site Search Engine friendly.
There are hundred of other tips and tricks that you can follow to get a good ranking but rest assured, the best practices have already been listed for you above. That said there are some basic type of content promotion that have evolved over the years that give you an edge SEO wise. Below we list some type of content, the frequency of posting for the content and the avenues for the same.
Blog Post (Self Site)
At least once a week
At least once a fortnight
We provide you with Content Writing services that covers these.
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